by Kenneth Richard | The Impressionist

Networking is the cornerstone of any successful business. Brands know it. Publications know it. And seems fashion models do too. The Impression took a look at the reach and power of todays top models to rank their social influence via the net. Smart marketers are leveraging these networks by hiring talents with social reach in mind and assuring a number of post are part of their contracts. A behind-the-scenes post on Instagram, teasers of the upcoming campaign on Facebook, and the announcement of the campaign launch via twitter are becoming route du jour from the smart brands. Modeling agents and models are wising up too,  understanding their value and pricing accordingly. Keep in mind the circulation of US Vogue is 1.3M, while a post from a model can reach 10 times that. Not to say that Vogue doesn’t have it’s own social reach, just to say that the ‘most wanted models’ should be attracting the ‘highest reward’ from branded ‘bounty hunters.’

 


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