THE TOP FASHION SHOW STAGING OF 2016 | THE IMPRESSION AWARDS
BY KENNETH RICHARD
Over the course of the last few seasons a macro trend has emerged regarding fashion shows; the big have gotten bigger. The reasoning is simple, competitive separation, and the internet.
In the age where everyone in the world can see shows while they happen, shows now matter more than ever and the reach has expanded exponentially. As a result, houses recognize the value of becoming even more distinctive via staging, and budgets have shifted to maximize that global reach.
For most houses no other singular event produces more public relations exposure (i.e. earned free media) than their runway shows and lately the race has been on to stand out even further via staging. This year we saw Dior build a mountain of lilac, Chanel an air terminal, Tommy Hilfiger a boat and boardwalk, Louis Vuitton a crystal palace, Coach a junk yard and motel, and Anya Hindmarch a mobile Rubik’s Cube and a modern amphitheater.
The Impression applauds these creators and their teams who recognize the value of their shows exposure and rose to the occasion this year with their sets. Here are a few of The Impression’s favorite fashion show sets of 2016.