A Look at UNDERWEAR and LINGERIE Ad Campaigns Past


BY KATHLEEN DAFFNER

There is one brand that has clearly dominated underwear ad campaigns. Creating the first big buzz around Mark Wahlberg and Kate Moss, they haven’t let us down since. Other players have jumped in and out of the game, but haven’t been able to gain the same traction as Calvin Klein. As we have learned, underwear is more than feeling pretty it is what you ___ in them. Had to throw in this Paul Smith video produced and directed by Sébastien Montaz-Rosset featuring slackliners Antoine Moineville and Tancrède Melet as they clearly can walk the line in their boxers.

 

Click through The Impression’s Underwear Campaigns of the last few decades!