Tory Burch Launches ToryTrack, the Brand’s First Hybrid Smartwatch


BY JUDY DOWNS

Time does not stand still for Tory Burch as they continue pushing forward with the launch of their ToryTrack Hybrid Smartwatch. Just in time for wishlist season, The ToryTrack Collins is certainly a good hybrid option for consumers. For those wishing to utilize technology more in their day-to-day lives, it gives them a classic timepiece look along with all the capabilities of an activity tracker and notification abilities.

This latest addition to their timepiece collection, which launched in Fall 2014, is inspired by best seller The Collins, a menswear inspired style. The watch has the ability to sync to a smartphone via Bluetooth and has a dedicated app compatible with iPhone and Android. Key features offered are: precision timekeeping, second time zone, notification technology, activity tracking, sleep tracking, link technology, and no need to recharge.

Along with the launch of the four different styles, is a fun video showing off the watches features. Through simple life lessons, we learn that not only does the watch track your sleep, activity, and hydration, but it can also take photos and control your music.

The ToryTrack Collins is now available in select Tory Burch boutiques, on toryburch.com, and at select department stores.