The Impression’s Ongoing Series Spotlighting Fashion’s Leading Creative Agencies
BY KENNETH RICHARD
Toth & Co.
Project That Impressed Us | Falçonnable
Traditionally Toth & Co. has been that ‘go-to’ agency for a combination of brand therapy with defining a piece of ‘Americana’ that US brands could carve out to own. So when the firm took on a brand whose DNA is rooted outside of the U.S.A we at The Impression took notice. There are signature Toth & Co. touches notably the holistic updated brand identity of the blue and white stripe that crosses over from garment trade dress to packaging, products to the ad campaign ‘logo lock’ itself. But what we really love is the spirit of adventure and romance captured in the narrative and the idea that a lifestyle approach which Toth & Co. has done so well for numerous U.S. houses, could jump the pond to be applied the world over.
Lead Agency | Zack Toth
Year Founded | 1982
A few of Toth & Co clients*:
Hyatt Luxury Brands – Park Hyatt & Grand Hyatt
*not all of the clients may be current
500 Harrison Avenue 5F
New York, NY
617 252 0787