The Impression’s Ongoing Series Spotlighting Fashion’s Leading Creative Agencies


By Kenneth Richard | The Impressionist

TWO HUSTLERS

 

 

 

Project that Impressed Us
Nicopanda

Two Hustlers, a creative collective of radical thinkers, designers and storytellers, is widely known for creating some of the most out-of-the-box thinking for global brands. They execute new media initiatives, pop-up shops, collaborations and experiential marketing; it is their work on Nicopanda that impresses us most.

It is rare that an agency will literally put their money where their mouth is by crossing the divide to develop a label, but that is exactly what the creative think tank has done via Nicopanda. The benefit to clients is that Two Hustlers understands firsthand what it takes to walk in the client’s shoes, developing custom shop-in-shops, driven via digital touch points from web to social, creating events and experiential marketing, and ultimately engaging the consumer. All within a budget that is fiscally responsible and tied to sales goals. So while we may be drawn to their lofty digital ideas of community engagement, it is the grounded aspects of the work that ultimately makes them an agency of note.

 

 

 



A few of their clients*
Barneys New York
Diesel
Fossil
Gilt
Lane Crawford
MAC Viva Glam
Mugler
Nicopanda
Pepsi
Playboy
* not all clients may be current

TWO HUSTLERS
YEAR FOUNDED | 2012
LEAD CREATIVE | Steve Gershman & Kevin Kollenda
50 White Street  NY, NY 10013
collaborate@twohustlers.com

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