The Impression’s Ongoing Series Spotlighting Fashion’s Leading Creative Agencies
By Kenneth Richard | The Impressionist
Two Hustlers, a creative collective of radical thinkers, designers and storytellers, is widely known for creating some of the most out-of-the-box thinking for global brands. They execute new media initiatives, pop-up shops, collaborations and experiential marketing; it is their work on Nicopanda that impresses us most.
It is rare that an agency will literally put their money where their mouth is by crossing the divide to develop a label, but that is exactly what the creative think tank has done via Nicopanda. The benefit to clients is that Two Hustlers understands firsthand what it takes to walk in the client’s shoes, developing custom shop-in-shops, driven via digital touch points from web to social, creating events and experiential marketing, and ultimately engaging the consumer. All within a budget that is fiscally responsible and tied to sales goals. So while we may be drawn to their lofty digital ideas of community engagement, it is the grounded aspects of the work that ultimately makes them an agency of note.
A few of their clients*
Barneys New York
MAC Viva Glam
* not all clients may be current
YEAR FOUNDED | 2012
LEAD CREATIVE | Steve Gershman & Kevin Kollenda
50 White Street NY, NY 10013