Legacies are not built over night. It takes hard work and commitment. Under Armour, a leading American sportswear apparel, casts Olympian swimmer Michael Phelps, the USA women’s gymnastics team, and Dutch footballer Memphis Depay on their new Rule Yourself campaign. What all these talented athletes have in common is their strong devotion to their specialties and the amount of time and effort it takes to get to that point of success.”It’s what you do in the dark, that puts you in the light.” As we cheer on our favorite Olympic athletes we remember the strength of this campaign and all the hard work that makes them winners.


BY ALISSA OLIVETTI

 

 

 

 

Agency | Droga 5
Client | Under Armour
Group Creative Director | Tim Gordon
Creative Chairman | David Droga
Creative | Toby Treyer- Evans & Laurie Howell
Design Director | Cynthia Ratasbouth
Designer | Jennifer Lally & Tessa Modi


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