Store Scout – Valextra Flagship goes stark with Snarkitecture
BY MARISSA TOZZI
It’s about this time each year that chic, Italian leather-goods company Valextra, completely transposes its flagship in Manzoni, Milan, through interesting collaborations with a designer or architecture firm. This year, in celebration of the company’s 80th anniversary, Valextra partnered with Snarkitecture to make this year’s vision of all white come to life. Snarkitecture is a New York-based collaborative practice that creates architectural-scale projects, installations, and objects.
Snarkitecture’s all-white interior was created through various layers of tactile fabric, with a mix of thick fury white carpet and quilted fabric on the walls. A billowing cloud-like canopy of white fabric is draped on the ceiling creating an ethereal atmosphere. The all-white collection of leather goods is shown through playing off of the soft strength amid the filled vacancy.
Via A. Manzoni, 3
Milan Italy 20121