Versus Versace returns to do an ad campaign for Fall 2015.
By Kenneth Richard | The Impressionist
Over the course of the last few years, we have seen many a brand consolidate their diffusion lines into their mainstay designer brands. Along the way, The Impression has bid adieu to some amazing fashion advertisers like D&G and, most recently, Marc by Marc Jacobs. So when designer Anthony Vaccarello and Donatella Versace decided to join forces to reenter the fashion fray with their new Versus campaign, we view it as a cause for celebration.
The new Fall 2015 ad campaign, art directed by Atelier Franck Durand and lensed by Collier Schorr, gives a nod to long time Versace lensman, Richard Alvedon, but in the nicest of ways. While we wished the film directed by Natalie Canguilhem stuck to the seamless backdrop rather than take the brand to the streets, the tone of Versus tribesman is a direction we believe the house can continue to play off of for seasons to come.
When it comes to the state of diffusion labels, new is good. We are just grateful Donatella didn’t have to make a decision on diffusion versus designer.
Agency | Atelier Franck Durand
Creative Director | Franck Durand
Photographer | Collier Schorr
Models | Tim Schuhmacher, Sophia Ahrens, Joey Bayes, Taylor Hill, James Phillips
Stylist | Alastair McKimm
Casting | Piergiorgio Del Moro, Samuel Ellis
Director | Natalie Canguilhem