10 Magazine releases 12 covers of Victoria’s Secret Angels


By Kenneth Richard | The Impressionist
The marriage of cutting edge fashion publications and brands continues with the recent launch of a dozen magazine covers from 10 Magazine featuring Victoria’s Secret Angels all wearing Victoria’s Secret of course.

The covers were all lensed by fashion photographer extraordinaire, Nick Knight, and styled by Sophia Neophitou, who also acts as Victoria’s Secret’s collection’s creative consultant. Neophitou just happens to have another role which takes a smidgen of her time, that of Owner and Editor-in-Chief of 10 Magazine. For the current issue this fashion power-duo created a modern pin-up calendar, with an Angel for every month. The result is a dozen collectible covers and another solid case for the breaking down of the traditional roles of church and state within fashion publishing between editorial and brand promotion. In this case, the brand brings an element of both talent and product that completely works for the concept of a pin-up calendar of covers. One could argue the magazine is better off for it as well as the readers for a number of reasons.

Of note is the dramatic set design by Andrew Tomlinson, who also worked with Nick on the recent Diesel campaigns.

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Photographer | Nick Knight
Stylist | Sophia Neophitou
Model | Behati Prinsloo, Barbara Fialho, Candice Swanepoel, Cindy Bruna, Devon Windsor, Joan Smalls, Jourdan Dunn, Lais Ribeiro, Lily Aldridge, Lily Donaldson, Ming Xi & Sui He
Hair | Eamonn Hughes
Makeup | Laura Dominique
Set designer | Andrew Tomlinson