THE VICTORIA’S SECRET ANGELS kick off summer with JUSTIN TIMBERLAKE
BY KENNETH RICHARD
There is a moment in all our lives when summer represented the freedom to simply kick off ones shoes and have a little fun. Which is exactly what the team at Victoria’s Secret has captured in their latest lip-synched video of Justin Timberlake’s new summer anthem, “Can’t Stop The Feeling.”
In the video, The Victoria’s Secret Angels Josephine Skriver, Stella Maxwell, Jasmine Tookes, Elsa Hosk and Vita Sidorkina do a follow-up to their successful lip synch odes while embracing the carefree side of summer. The timing before the US Memorial Day weekend couldn’t be better as temperatures shot up nationwide this week as if Mother Nature knew we need a long tanning session.
The marriage of music and The Victoria’s Secret Angels is no joke as previous efforts have garnished recording artist like Selena Gomez and Taylor Swift +26 million playbacks of their songs. Team Timberlake clearly recognized that power in partnering with CMO Ed Razek and Team VS to develop an exclusive video for the song, the singer’s first new single since 2013. The song is a precursor to the upcoming animated feature to launch in September entitled Trolls and stars Timberlake along with Anna Kendrick, James Corden, Ron Funches, Kunal Nayyar, and Icona Pop.
Pop is a fitting definition for how well Victoria’s Secret marries itself with culture and their marketing know-how continues to impress us. And as the holiday weekend approaches, we hope you too “Can’t Stop The Feeling” and appreciate the video’s sentiment and take a break from all the drama of fashion to embrace a fashionable summer.