The real sport of the Superbowl is happening during the commercials
BY KENNETH RICHARD
Ask a sports fan who won the Super Bowl in 2008 and you are bound to get a few wrong answers. Ask a fashion marketer who recorded the largest amount of viewers for a Superbowl commercial spot and you are bound to get even more. The answer isn’t Coca-Cola, or Pepsi, or Doritos, or even Go-Daddy, it’s Victoria’s Secret who in 2008 aired a spot during the Superbowl to promote their Valentine’s collection. Huddle and take a knee because you need to know that spot resulted in a record breaking 103.7 million viewers and the envy of advertising industry titans.
The Super Bowl is the single best opportunity for Victoria’s Secret to remind a global audience that Valentine’s Day is right around the corner.
Sharon and Victoria’s Secret mean business as both Valentine’s and swimwear are big businesses for them this time of year. For Superbowl 50, the Angels return to the field as Victoria’s Secret will kickoff a :30 spot after the 2-minute warning in the 4th quarter of the Super Bowl telecast on NBC., Sunday, Feb. 1. The spot was conceived in-house and stars Victoria’s Secret Angels Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio and Adriana Lima.
As Victoria’s Secret is a master of anticipation and knows pre-game warm ups are as important as post game digest, the team has released online today their “Don’t Drop The Ball” web video as part of the brand’s Valentine’s Day marketing efforts. The Impression believes Victoria’s Secret will definitely not fumble during the Superbowl and is giving them a 10 point spread against fellow advertisers. Here’s to a super Super Bowl!
Agency | In-House
Models | Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio & Adriana Lima