Victoria’s Secret Has Their Angels Covered with Their Latest Promotional Spot


By Kenneth Richard | The Impressionist

Victoria’s Secret has their angels covered with their latest promotional TV spot to promote their free umbrellas. Promotions aren’t uncommon this time of year as fashion and beauty firms try to drum up a little excitment in early spring, but leave it to the team at VS to take a promotion to a new level with a chorus line production.

In the spot directed by B. Jeffrey Madoff, VS Angels Candice Swanepeol, Jasmine Tookes and Elsa Hosk drive home the offering by using umbrellas in choreographed dance numbers, blending forties musicals with a touch of Bob Fosse. Set in a dark soundstage, the angels and umbrellas pop off the backdrop like flash bulbs. The result is an upbeat and eye-catching spot that actually uses the offering being promoted, bras and umbrellas.

And as the crackle of thunder brings the spot to a close, you realize these angels will have you hoping for rain.


Productions | Madoff Productions
Director | B. Jeffrey Madoff
Models | Candice Swanepeol, Jasmine Tookes and Elsa Hosk
Music |  “Rain and Shine” by K.S. Rhoads
Courtesy of Victoria’s Secret