WILDFOX continues their winning storybook approach for Holiday 2016


The team over a Wildfox continues to develop fashion fantasy narrations for their Holiday 2016 lookbook. This season the house embraced their inner indulgent glam ’70s selves to ring in the new year with logo tees like “I don’t care about your resolution.” The Impression caught up with the house to hear about how the story came together.

We’ve always been a fan of the 70s aesthetic that Studio 54 brought into the spotlight. It wasn’t Disco or Bohemian, hippy or leisure suits …it was full-on, timeless glam. What actually sparked the idea was coming across the Warhol Portraits. They are so remarkable and really capture the essence of that era. Each person photographed is a 70s muse, yet the images are so fresh.

Photographers Mark Hunter and Steven Meiers and Executive Producer Jimmy Sommers once again reteamed to help show off the “Official Hangover Sweatshirt” and ‘Slay Poodle’ tee which are sure to be a seasonal hits.
Photographers | Mark Hunter & Steven Meiers
Models | Irina Sharipova, Zanna van Vorstenbosch
Hair | Sylvia Wheeler
Makeup | Tonya Brewer
Executive Producer | Jimmy Sommers