Willow Smith Stars in Chanel’s Latest installment of Gabrielle Handbag Campaign


After recently taking their Métiers d’Art show to Tokyo, Chanel is back with their fifth installment of the Gabrielle Handbag campaign featuring Willow Smith. They took us from day to night with their versatile, elegant Gabrielle bag.

With every scene transition, came a new outfit and bag. The film starts off with Willow skimming through book spines, then departing to a new destination by train. As her journey continues, she stops to grab a bite to eat. Seconds later she’s sauntering through the streets of Shibuya. The music complements Willow as she peers through her taxi window, and mingles through markets.

The sensory overload completely immerses you into the video. You’re left mesmerized by film to the point that the bag seamlessly blends in. In a sense, the energy and spirit of the campaign shows how the bag can be worn in every, and any scenario.



Model | Willow Smith