Pitti Uomo Announces the Return of the International Woolmark Prize Finals


BY OBI ANYANWU

Pitti Immagine is hosting the International Woolmark Prize final once again at Pitti Uomo. The Florentine menswear trade show hosted the final at Pitti Uomo 89 in January 2016 and is hosting the final again on the first day of Pitti Uomo 93 on January 9, 2018.

The 2017/18 International Woolmark Prize final builds on the 2016/17 final that was held in Paris. Much like the previous final, the 2017/18 edition is combining menswear and womenswear and two global winners are to be announced at Stazione Leopolda.

“The Woolmark Company has a long-standing relationship with Pitti Uomo organizers Pitti Immagine, with both our brand values aligned to investing in the future of new talent,” said The Woolmark Company Managing Director, Stuart McCullough. “The International Woolmark Prize presents the 12 global finalists with a once-in-a-lifetime opportunity and we are delighted to once again stage this prestigious event in Florence.”

The six menswear finalists, Six Lee, BLAIRARCHIBALD, Matthew Miller, L’Homme Rouge, Antar-Agni, and Dyne, and the six womenswear finalists, KYE, Harman Grubiša, Le Kilt, David Laport, Bodice. and Zaid Affas, were chosen among 65 nominees worldwide. They will be judged by a panel comprised of prestigious fashion figures, and two winners are to each receive AU$200,000 to invest in the development of their business.

In addition, the winning collections will be commercialized through the International Woolmark Prize retail network.

This year’s prize also marks the introduction of the Innovation Award. Powered by Fashion Tech Lab, the Innovation Award will be awarded to the finalist who best demonstrated an approach to reduce its social and environmental footprint. The winner of the award is to receive AU$100,000 and be presented with commercial opportunities.

“A global search plus support for up-and-coming talents and experimental fashion are the essential elements of the DNA of the Fondazione Pitti Immagine Discovery,” said Andrea Cavicchi, President of the Fondazione.

“Thanks to these natural affinities, over the years we have built a solid collaboration with The Woolmark Company and we are very pleased to host a new edition of the International Woolmark Prize which, in January, will also present the womenswear category in Florence. This is further confirmation of the role played by Pitti Uomo as a launch pad for the talents of the future, not just in men’s fashion but on the global fashion scene.”

Pitti Uomo 93 will be held from January 9-12, 2018.