By Kenneth Richard | The Impressionist
In another sign of the impact of digital on the dynamic print publishing landscape, Women’s Wear Daily, who has published a printed daily newspaper for 105 years, is reducing its print frequency from daily to weekly starting April 29th. The fashion industry titan, who was acquired by Penske Media Corp. last August, will print their final daily newspaper on April 24th. The publication’s shift follows on the heels of a number of publishing changes, including Condé Nast’s recent announcement that they were shuttering Style.com’s seasonal print issues to focus solely on digital publishing.
In a letter to its readers, WWD explained they planned to put more emphasis and resources into the online edition, with deeper editorial content and more news stories. In addition, WWD will open offices in China and Brazil and add additional correspondents around the world.
The move parallels that of Penske Media Corp.’s Variety, who in 2013, after 80 years of publishing Variety Daily newspaper, relaunched itself as a weekly magazine. This move was also within a year of being purchased by Penske.
The Impression believes this a wise move for the publication and is the beginning of a new era for the respected fashion news authority. Perhaps they will shift titles to Women’s Wear Digest, but with the writing on the wall, may we suggest Women’s Wear Digital.