by Kenneth Richard | The Impressionist
Fashion by its very nature is about change. We clamor for it, demanding change happen seasonally with fashion shows, merchandise deliveries as well as ad campaigns. We are ok with a brand sticking to a theme for a few seasons but much more than that and our feathers ruffle and the grumbles of change rise to a chorus that can’t be ignored. Every once in a while a look comes along that transcends this demand, offering an idea that both the industry and the consumers yearn to see repeated. David Yurman’s coupling of Peter Lindbergh and Kate Moss is such an example and the brand celebrated 10 years of that partnership with the launch of their new “Enduring Style” campaign for Fall 2014.
It’s obvious that Peter Lindberg loves women and his work for David Yurman has set a bar that few accessory brands have come close to. The partnership started over 10 years ago and was pulled together by the now defunct Lipman agency. Credit goes to the team who rather than change the course post Lipman’s reign, kept the brand steered straight.
For Fall 2014 stylist Julia von Boehm partnered with Peter and Kate to bring us another stellar collaboration. Here is the latest from the campaign and some highlights from 10 years of Peter/Kate for David Yurman.Peter Lindbergh is represented by 2B management.
How to submit an Op-Ed: The Impression accepts opinion articles on a wide range of topics. Submissions must be exclusive to The Impression and suggested length is 700-800 words, though submissions of any length will be considered. Please send submissions to firstname.lastname@example.org and include ‘Op-Ed’ in the subject line.