Zara dreamy video with Art Direction from Christopher Simmonds
BY KENNETH RICHARD
While Zara has never gone deep, other than lookbook imagery, for this spring they enlisted Creative Director Christopher Simmonds to tackle the digital age, resulting in the finest video for the brand yet.
The video was shot by Mario Sorrenti and is set to a perfect slow tempo backtrack, while the camera slowly pans over a coven of Greek muses set in natural habitats. Models Lineisy Montego, Frederikke Sofie, Julia Bergshoeff, and Vanessa Moody move like the muses they are, as if to inspire poetry and myths. Nature stirs around them and they interact as though it bends to their will. Later as dusk sets, the muses take to the flame and they seem to become more coven, inspiring an all together different type of myth.
While the random couches may not work, everything else does, including the collection which is ultimately the goal. While Sorrenti has a world of experiences of his own, it is nice to see him return to this softer side. Perhaps the muses did inspire after all.
Agency | Simmonds ltd.
Creative Director | Christopher Simmonds
Photographer | Mario Sorrenti
Models | Frederikke Sofie, Julia Bergshoeff, Lineisy Montero, & Vanessa Moody
Stylist | Francesca Burns
Hair | Akki Shirakawa
Casting Director | Shelley Durkan