Since 2018, Louise Trotter, Lacoste’s Artistic Director, has propelled a new wave of sophistication and modernity into the crocodile brand. Jean and Judith Touitou have worked closely with Louise Trotter to design playful sportswear, with the famous crocodile encircling the A.P.C. logo throughout.
This Interaction resulted in essential sportswear pieces with military references dear to A.P.C. and a 90s touch in terms of colors and volumes. A windbreaker in navy blue nylon, in khaki gabardine and, of course, in denim. Loose jeans, shirts and polo shirts with blue and layette pink stripes. Roomy shirt-dresses for women. For the finishing touch, the collection includes accessories: sneakers, striped socks, denim bags as well as, amongst other items, a giant tote bag and an A.P.C. Lacoste candle whose scent evokes a stroll to the tennis courts in the Luxembourg Gardens in Paris.
