The new adidas Originals by Alexander Wang collection consists of 16 pieces taking inspiration from production errors and unfinished aesthetics. Full of intentionally incorporate exposed hems, creases, uneven prints, and pixelated graphics into the collection.
Like the first two outings, this one has a campaign developed in tandem with creative director Ferdinando Verdiri of Johannes Leonardo and once again features models, Lexi Boling and Cat McNeil, up to their typical hijinx.
They pose on ironing boards and counter tops in a laundry mat and dry cleaners. Ironically enough these aren’t the type of clothes that you would bring to a dry cleaners. Photographer Brianna Cappozi captures the rebellious spirit of the collection and encases Alexander Wang’s unrelated approach to remaking the classics of Adidas.
Alexander Wang Creative Director | Alexander Wang
Agency | Johannes Leonardo
Concept & Creative Direction | Ferdinando Verdure
Photographer | Brianna Capozzi
Models | Lexi Boling, Cat McNeil
Stylist | Haley Wollens