Adidas x Missoni drop another exclusive capsule collection that melds adidas avant-garde with Missoni DNA. Following the success of the first collaboration, which quickly turned the knitted Ultraboost sneaker into a cult favorite, the latest Adidas x Missoni collection features an even more extensive offering.
With sport in the House’s DNA and following the path of its founder Ottavio, an Olympic athlete with a passion for color, the Adidas x Missoni partnership interprets sportswear in a contemporary way; redefining classic running garment silhouettes, and transforming colors into a living matter that follows and frees movements.
The latest Adidas x Missoni campaign is brought to life through imagery and a futuristic video, encapsulating the energetic spirit of the collection; choreography and contemporary dance movements appear to project themselves toward the camera lens as if, at times, the action will breakthrough.
Missoni Creative Director | Angela Missoni Photographers/Director | Santiago & Mauricio Cinematographer | Matthew Schroeder Models | Alton Mason, Patryk Lawry, Umi Akiyoshi, Coral, & Matthew Perez Stylist | Beatrice Papa Choreographer | Emma Chadwick Music | Simone Lanza Production | Lola Production Post Production | Tribe House NY