Set in a chic and quiet neighborhood in London’s Holland Park, Agnona‘s fall 2018 campaign stars model, activist, and influencer Edie Campbell.
Directed by Ezra Petronio and photographed by Liam Cushing, the camera follows Campbell as she strolls through the streets on a brisk fall day, contemplating life, love, and art. Campbell herself is the narrator of the piece, listing some of her inspirations, such as “friends, good books, good paintings, and London.”
While solely a digital campaign, Petronio does a nice job of capturing the warmth and sophistication of the house through powerful cinematography, producing a campaign that deserves media beyond just Instagram and YouTube as a medium. The Impression advises the house to expand beyond its digital boundaries in an effort to capitalize on a solid foundation of imagery by Petronio, as print and out-of-home would increase the campaign’s success.
Agnona Creative Director | Simon Holloway
Agency | Petronio Associates
Creative Director Director/Film Director | Ezra Petronio
Photographer | Liam Cushing
Model | Edie Campbell