Alberta Ferretti Fall 2020 Ad Campaign Film & Photos

Alberta Ferretti

Fall 2020 Ad Campaign


Review of Alberta Ferretti Fall 2020 Ad Campaign by Federico De Angelis with Mica Argañaraz

With the help of photographer Federico De Angelis and model Mica Argañaraz, Alberta Ferretti created a campaign which exudes mystery and intrigue.

This small campaign features four different looks all on a luminously dynamic blue background. The two black looks great a stark contrast with the background–all of the elements pop. The two other looks play with grey and cool color tones–they blend in and mix with the blue with a calmness pleasing to the eye. The video focuses on one look alone, the black leather jacket and pants with gold accents and a ruffle collar. Each shot of the video is focused on a different element of this look not settling on a wider shot until the last 5 seconds.

The photos and model draw you in. The clothes and her expression give off suggest that she knows something important–something you’d like to know. This keeps us willfully engaged with the photo, the look, and the model.

Alberta Ferretti Fall 2020 Ad Campaign Film & Photos

Alberta Ferretti Creative Director | Alberta Ferretti
Photographer | Federico De Angelis
Model | Mica Argañaraz
Stylist | Aleksandra Woroniecka
Hair | Duffy
Makeup | Lucia Pieroni