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ALEXACHUNG Pre-Fall 2017 Fashion Show


Alexa Chung, who rose to fame as a model, and then television personality, can now add designer to her resume. The 33 year old debuted her first fashion line on the runway in London yesterday. Chung, is known for her collaborations with brands such as Madewell, and Mulberry, but what can we expect from from the It girl turned designer? The collection certainly parallels Chung’s personal style of good girl chic, with a flare of edge. She describes her line as  “wearable tomboyish” and “West London good girls corrupted.” If this debut line comes with success, perhaps Chung will join the celebrity-turned designer ranks of Victoria Beckham and the Olsen twins. Though Chung hasn’t expressed an eagerness for such notoriety, she did mention a reasoning behind launching this collection – saying, “I was too curious not to try to do this–to make my dream a reality.”