Alexander McQueen Spring 2019 Ad Campaign

Alexander McQueen

Spring 2019 Ad Campaign


After several seasons of campaigns on the soft side, Alexander McQueen’s Creative Director Sarah Burton has finally unleashed her inner wicked warrior teaming with agency M/M Paris,
and Creative Directors Mathias Augustyniak and Michael Amzalag to return the house to the mythical highlands where it all began.

Photographer Jamie Hawkesworth captures the strength of the collection on a powerful and well styled by Camilla Nickerson cast including; Binx Walto, Chunjie Liu, Jean Campbell, Jill Kortleve, Kesewa Aboah, Lara Stone, and Nora Attal.

The campaign video sets the tone as the each of the talents strides along in the highland foothills surround by oversized boulders with mythical markings, Falcons fluttering about, and pathways in white sand cut into the foothills as if created by ancients mystics.

The campaign of stills is art directed in a sepia-hued, black and white often cropping in to there quarter to give the protagonist a sense of power. Rather than a simple white boarder art directors Mathias Augustyniak and Michael Amzalag created a thin red frame reminicent of architect Frank Lloyd Wright’s ingenious and bold graphic work.

The campaign stills are art directed in a sepia-hued, black and white photos, often cropping in to there quarter to give the protagonist a sense of power. Rather than a plain white border art directors Mathias Augustyniak and Michael Amzalag created a thin red frame reminiscent of architect Frank Lloyd Wright’s ingenious and bold graphic work. The result is a campaign that feels aged with wisdom and strength, almost of middle earth, powerfully emoting and a retunr to the power of the house that is McQueen.

Alexander McQueen Creative Director | Sarah Burton
Agency | M/M Paris
Creative Directors | Mathias Augustyniak & Michael Amzalag
Photographer | Jamie Hawkesworth
Models | Binx Walto, Chunjie Liu, Jean Campbell, Jill Kortleve, Kesewa Aboah, Lara Stone, Nora Attal
Stylist | Camilla Nickerson
Hair |Jimmy Paul
Makeup | Dick Page 
Casting Director | Jess Hallett
Producer | Sylvia Farago 



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