Ambush Collaborates with Moët & Chandon

Ambush Collaborates with Moët & Chandon


Creative director Yoon Ahn redesigns two of the French champagne house’s iconic bottles

Tokyo-based label Ambush has partnered with LVMH owned French champagne house Moët & Chandon to create a limited-edition capsule collection. Creative director Yoon Ahn was given complete creative control to design special-edition bottles for two of the house’s most iconic champagnes, Moët Impérial and Nectar Impérial Rosé.

Ahn brings her signature slick and forward-thinking style to the designs. Sleek and minimalist, the labels offer a unique visual identity through striking contrast of black and white. The seal of “DESIGN BY AMBUSH” almost makes it seem as if these wines are stepping out in refined streetwear.

I was thrilled to be given carte blanche to re-design the bottles of Moët Impérial & Nectar Impérial Rosé. It was a great challenge given their recognizable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to these iconic champagnes.

Yoon Ahn, Ambush creative director

The capsule gets a campaign treatment which combines slick modern visuals with an earthy ode to the wine’s terroir and the rich history of working this land. But the most exciting feature of the film is getting to hear an excellent designer reflect on her approach to a unique design opportunity.

Importantly, Moët & Chandon plan to donate a portion of profits from the sale of the Ambush limited-edition bottles to preserve the Canandé Reserve in the Ecuadorian Chocó, one of the world’s most threatened tropical forests and a place as biodiverse as the Amazon rainforest.

The collaboration feels somewhat unexpected, but given Moët & Chandon’s connection to the fashion world, is not completely out of left field. For us, the most exciting part is getting to see a strong and unique designer bring her creativity to an unusual field. Like friends getting together over a bottle of champagne, the capsule has brought two creative worlds together – and the partnership will help protect the Earth. Cheers to that!