Ami Hosts An Easter Egg Hunt Around The World

Ami Hosts An Easter Egg Hunt Around The World

In honor of Easter 2022, AMI celebrates by launching its first ever virtual & physical Ami de Coeur Egg Hunt game which will take place in selected global cities giving participants a chance to win coveted prizes.

AMI is bringing a new dimension to Easter by organizing an Egg Hunt taking place in different cities around the world. To mark this special occasion, the Parisian house has collaborated with renowned French Pastry Chef Yann Couvreur to design a limited-edition chocolate egg. This egg reveals a layer of chocolate ganache combined with a hazelnut praline sprinkled with whole roasted hazelnuts.

The virtual Egg Hunt will take place on mobile devices through a dedicated video game over several days, from Thursday, April 14 th until Sunday, April 24 th . It will be available in the following cities: Paris, New York, London, Milan, Hamburg, Los Angeles, Miami, Seoul and Tokyo, as well as throughout mainland China. Participants will play on their smartphones in different locations throughout these cities, finding and gathering as many hidden virtual eggs as they can, with a mechanic similar to existing games such as Pokémon GO.
Discovering the virtual eggs will unlock bonuses that will in turn give right to a variety of prizes, depending on the type of eggs the participants have found :
— A Classic Egg encourages to keep playing,
— A Rare Egg (marked with a golden Ami de Cœur) earns its finder one AMI goodie,
— An Epic Egg (marked with a silver Ami de Cœur) entitles to an AMI x Yann Couvreur chocolate egg,
—The single Golden Egg (containing the Golden Ticket) offers a unique opportunity to get an official invitation to attend AMI’s Spring-Summer 23 fashion show in Paris. 

In real life
A traditional Egg Hunt will also take place on Easter Monday, April 18 th 2022 in selected parks and in emblematic or cultural landmarks in Paris, London and New York. Players will scout the locations for hidden Ami de Cœur wooden eggs. When they find one of the hidden eggs, they will automatically win an Ami x Yann Couvreur chocolate egg, that they can retrieve at the AMI store of the city where they played. The chocolate egg will provide players the chance to win coveted prices such as:
— The Golden Egg, which includes the Golden Ticket, an exclusive and unique invitation to attend AMI’s Spring-Summer 23 Fashion Show in Paris.