Alexandre Mattiussi’s Luxury Label AMI Takes On Sequoia Capital China As Investor

AMI Partners With Sequoia Capital China To Promote Global Expansion

AMI has joined forces with Chinese the investment fund founded by entrepreneur Neil Shen, Sequoia Capital China.

AMI Spring 2020 Campaign

The move enables AMI to accelerate its long-term expansion and digital reach by utilizing its new partner’s strategic investment, together with its knowledge of technologies, retail innovations, and its community of founders and experts in Asia and the world-at-large.

Sequoia Capital has invested in over 500 firms in China, including e-tailer major and Alibaba Group Holding. Their latest raise in September of 2020 amounted to a reported 15 billion yuan ($2.2 billion).

Founded 10 years ago by Alexandre Mattiussi, the quintessentially Parisian AMI has become known for its relaxed luxury casual wear for both men and women. Its global success story is largely due to compelling storytelling, which uses Paris as inspiration, their universal core values as narrative (including friendship, joy, and inclusivity), the recognizable Ami de Cœur logo as a symbol, and a passionate designer as the spokesperson.

We are very proud to welcome such a strong and visionary ally and to write together this new chapter of AMI’s journey. Combining Sequoia Capital China’s global reach and digital knowledge with AMI’s creativity and energy will undoubtedly create an exciting cocktail. We all share the same goal, to add a new dimension to the story of our brand. Alexandre and I have been convinced by their determination to back us as entrepreneurs, while understanding and respecting the core values that define us.

Nicholas Santi-Weil, CEO AMI
AMI | Spring 2021

The two companies have defined mutual goals for the growth of AMI. Sequoia Capital China will provide support and resources to accelerate its expansion, strengthen its position, and fulfill its ambitions for the future. Founder Alexandre Mattiussi will continue to lead AMI in his dual role of President and Creative Director, with absolute artistic independence. Likewise, CEO Nicolas Santi-Weil will remain in charge of the overall business.

We are thrilled to partner with AMI under the leadership of Alexandre Mattiussi, one of the leading designer brands with global market presence, strong culture of creativity, and passion for digitalization. The partnership presents another milestone in our journey with world’s leading companies in luxury retail industry to help their vision in accelerating the digital transformation and penetration in local markets to the next level.

Neil Shen, Steward of Sequoia Capital, Founding and Managing Partner of Sequoia Capital China

The partnership seeks to drastically improve both the brand’s global reach and digital imprint. Their primary focus will be placed on AMI’s international expansion while respecting its valuable geographical heritage. Sequoia Capital China will continue to support the brand’s direct-to-consumer and other e-commerce distribution methods while accelerating the deployment of its retail network and overall strategic development.

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