India’s most renowned designer, Anita Dongre, has started to expand her footprint with her first flagship in New York City in the historic SoHo neighborhood.
The new 4,500 square feet store is located at 473 West Broadway, a pre-war building dating back to 1900. The store consist of three floors with the lower level, dedicated to ready-to-wear and menswear, featuring dark grey floors and traditional Indian tile-framed mirrors. The ground level, which holds the sustainable luxury collection Grassroot, features natural wood floors and fixtures with brass hardware. While the top floor is dedicated to the bridal and fine jewelry and features ornate display cases and an oversized swing.
The boutique’s décor is inspired by Anita Dongre’s childhood spent in the city of Jaipur, Rajasthan and reflects the regal splendor of the region’s stately homes. The walls are adorned with rich custom-made block printed fabrics and pichwai-style paintings. Furniture includes exquisite handcrafted chairs and benches upholstered in custom embroidered fabrics.
473 West Broadway
New York, New York 10012
Monday through Saturday – 11:00am to 7:00pm
Sunday – 12:00pm to 6:00pm