Review of Anne Klein Spring 2021 Ad Campaign by Creative Director David Yassky of agency Driver Creative & Photographer Sharif Hamza with models Julia Haftstrom & Tami Williams
Anne Klein unveils an uplifting new campaign for Spring 2021. The campaign imagery combines creative director David Yassky’s fresh and positive art direction with photographer Sharif Hamza’s beautiful and emotive portraits.
Hamza’s photography draws an emotional spectrum of confidence, openness, and joy out of her pair of well-chosen models. With backgrounds of off-white and sky blue and classy, cohesive styling mostly in black and white, the imagery creates an atmosphere of thoughtful yet breezy positivity.
Yassky’s art direction solidifies the trajectory of this emotional world out through language. Reflecting on the difficulties of the past year, he found words that embody our collective hopes as we move forward.
Appearing alongside or superimposed over the encouraging faces of our stars, these words become mantras for positivity and renewal.
All together, the campaign feels like a breath of fresh air: uplifting, reassuring, and just what we need as we step back into spring.
Agency | Driver Creative Creative Director | David Yassky Photographer | Sharif Hamza Models | Julia Haftstrom & Tami Williams
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