Balenciaga Fall 2018 Ad Campaign

Balenciaga | Fall 2018 Ad Campaign


Balenciaga’s Fall 2018 campaign highlights creative director Demna Gvasalia’s idea of the collection’s wearability and pared-down aesthetic. In a series of stills embossed with BALENCIAGA text, Berlin artisanal lensman Ilya Lipkin shot the models lounging in the collection’s over-sized streetwear, complete with couture parkas and floral-print silk.

The shoot’s relaxed feel is accomplished through Lipkin’s panoptic, Kino-eye technique which captures the clothes in intimate detail. ‘Kino-Eye’ is a 19020s film technique developed in Soviet Russia by Dziga Vertov and sought to capture “life unawares” and edit it together in such a way that it would form a new, previously unseen truth. Which fits well with the philosophy of Gvasalia as the campaign shot in a clean studio with styling by Lotta Volkova has the models once again inverted horizontally, is elegantly simplistic, refreshingly gimmick-free, and comes together in an unexpected fashion to form a new unseen truth. That Balenciaga is freshly walking its own path.

Balenciaga Fall 2018 Ad CampaignBalenciaga Fall 2018 Ad CampaignBalenciaga Fall 2018 Ad CampaignBalenciaga Fall 2018 Ad CampaignBalenciaga Fall 2018 Ad CampaignBalenciaga Fall 2018 Ad CampaignBalenciaga Creative Director | Demna Gvasalia
Photographer | Ilya Lipkin

Stylist | Lotta Volkova