Balenciaga Spring 2018 Ad Campaign
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You have to hand it to Balenciaga’s Creative Director Demna Gvasalia for his blend of reality meets fantasy in Balenciaga’s Spring 2018 ad campaign.
The campaign plays with a fashion constant, the idea of being celebrity and chased by paparazzi, which we have seen in numerous editorials. However, that isn’t the interesting bent, what is of note is the reality, the campaign is lensed by true paparazzi photographers of Agence Bestimage.
Models Alek Wek, Christine Willis, Dipti Sharma, Eliza Douglas, Kennah Lau, and Stella Tennant give their best ‘don’t bother me’ poses defending themselves from the onslaught of popularity with well placed accessories. The passive aggressive tone of the narrative pulls us in as the models, the only splash of color in a rather pedestrian universe, give strong gestures representing their distaste at being photographed. These poses are in are in sharp contrast to the candid moments we have become so accustom to from social media. Representing what The Impression believes to be a growing social desire to turn the whole thing off and simply be left alone. The irony of it all in a campaign isn’t lost on us, and that is the genius of Demna Gvasalia, reality and fantasy as one.