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Looks like a soft smile is the best accessory to accessories this season as the house of Bally has embraced a casual warmth in their most recent Fall 2018 ad campaign.

Creative Director Ben Kelway has steered the label to show some soul in a warm and upbeat campaign lens by Colin Dodgson. In the film models Edie Campbell and Wang Chen Ming relax in an estates garden complete with a greenhouse. Each simply taking it all in and enjoying the moment with the relaxed air that follows a satisfying sigh. There is the act of sunning ones face, or simply sitting to stare into nothingness and feel free.

The backing track is Another Weekend by Ariel Pink and hints at what Kelway wanted to impress, enjoy the weekend and relax already. Luxury doesn’t need to be that uptight.

The Impression is impressed by the fastback of Kelway this season and enjoys watching a studio break through of the clutter to present solid work. Hopefully the Creative Director and house continue this rhythm into spring as sunny days seem to be ahead for both.

Agency | Ben Kelway Studio
Creative Director | Ben Kelway
Photographer | Colin Dodgson
Model | Edie Campbell, Wang Chen Ming
Stylist | Francesca Burns
Hair | Alex Brownsell
Manicurist | Adam Slee
Set Designer | Alice Kirkpatrick
Casting Director | Barbara Nicoli & Leila Ananna
Music | Another Weekend by Ariel Pink