Accessories Spring 2020 Ad Campaign

Balmain Paris is nothing short of fabulous, but somehow never over the top. Both in their latest ad campaign, and in everyday life, Balmain is the epitome of what every business woman wants to be. In these most recent photographs, Creative Director Olivier Rousteing chose to showcase the bright colors and bold patterns of the newest accessories by contrasting them with a darkened setting reminiscent of a parlor or antique office.

Photographer Mariya Pepelanova beautifully shoots the sophisticated style of models Africa Penalver and Tami Williams. Whether they’re wearing larger-than-life cat eye sunglasses, or sporting remarkably red handbags, the models complete the unique shots. They allow each image to capture the essence of the Parisian fashion house, each eye-catching and glamorous, yet refined.

Dazzling and delicate, simple and successful, Balmain understands the importance of using every aspect of an image to their advantage. Neon and glitter may be the original stars of the show, but Balmain’s precision is truly what makes everything count.

Brand Creative Director | Olivier Rousteing
Photographer | Mariya Pepelanova
Art Director | Michail Pelêt
Models | Africa Penalver & Tami Williams
Stylist | Alba Melendo
Hair | Kei Terada
Makeup | Samira Goyette
Set Designer | Kaduri Elyashar