Banana Republic | Feel The Magic Holiday 2018 Ad Campaign
In celebration of the holidays, Banana Republic has projected a Nordic–inspired campaign that enchantingly evokes the magic of the season. Directed by Stephanie Di Giusto and produced by Charlotte Lepot, the campaign imagery and accompanying film features models Geron McKinley, Heather Kemesky and Vanessa Moody, as well as dancer Nathan Mitchell.
The campaign maintains locations in the scenic landscapes of Iceland, specifically the volcanic island of Dyrhólaey and its famous arched rock, the crags and caves of Hjörleifshöfði, and finally the country’s coastal capital of Reykjavik. Through the campaign’s feature of enchanting adventure-proof apparel is the representation of the brand’s pillars of quality, comfort and versatility.
The campaign further maintains a rather somber aesthetic, which notably serves as a distinct contrast to the remarkably joyful message it embodies.
The entirety of the campaign—specifically that of the accompanying fashion film—maintains an underlying focus on the magic of coming together, alluding to the joy that the holiday season brings. The famed arched rock serves as the whimsical symbol of bringing loved ones together for the holidays.
Director | Stephanie Di Giusto Producer | Charlotte Lepot Dancer | Nathan Mitchell Models | Geron McKinley, Heather Kemesky, Vanessa Moody