Ben Sherman teams with photographer Tom Craig to modernize the casual spirit of British youth culture and the retro looks of the late 70s and early 80s.
The campaign reflects British punk bands and artists like Morrissey who adopted a new way of dressing, inspiring more relaxed and ‘sloppy’ silhouettes which transformed menswear. To update the feel the film short leverages a backing track of ‘Shattered Me’ by American garage punk band from Oxford, Mississippi, Bass Drum of Death.
Bass Drum of Death, mainly a one man band in frontman John Barrett, who plays both bass drum and guitar, sings about “drugs, trying to make it with religious girls, panic attacks, stealing stuff, mild to severe depression, Elvis appearing in your dreams and giving you advice, gravity bongs and the devil living inside your brain” made The Impression’s daily staff playlist for the last few seasons so we were pleasantly surprised to find the artist songs put to good use by Ben Sherman. Appears cool knows no international boundaries.
Photographer/Director | Tom Craig Models | Freddie Dennis,Luke Cousins, Darwin Gray Music | Shatter Me by Bass Drum of Death