The campaign, which consists of three black-and-white images shot by Jamie Hawkesworth and styled by Mauricio Nardi, features three nude male models sporting Berluti’s Alessandro Oxford shoes around their necks and shoulders. Overlaying each image is a new logo designed by graphic design team M/M Paris.
The campaign not only suggests that Van Assche will focus on accessories in his position as head of shoes, leather goods and ready-to-wear collections but also represents his resetting of the brand, taking it back to the beginning.
“For this first campaign, I wanted to create an image rooted in the maison’s origins and emboss it with my vision… See you in January,” Van Ascche commented on the imagery, which precedes his first show in January 2019. As a tease to that showing in Paris the house has flooded the city of light this week during mens shows with a wild-posting campaign.
Antoine Arnault, chief executive officer of Berluti, added: “This campaign was thought of and art-directed by Kris. I relate to it because it speaks of who we are while holding a promise of more to come.”
Van Assche is set to showcase his first collection for Berluti in January 2019.
Berluti Creative Director | Kris Van Assche
Photography | Jamie Hawkesworth
Styling | Mauricio Nardi