As the holiday gifting season rolls around, some may find themselves asking: what do you get for the man who has it all? Berluti provides the answer with their new ad campaign, showing an artisan creating customized pieces using a traditional stencil technique, to craft perceived texture and the illusion of patination. The result is a hand-made alligator pattern for shoes, suitcases, belts and other leather goods; monogramed initials are available utilizing this exclusive technique as well.
Berluti is not an ostentatious marketer, and their restrained approach pays off with a tailored, pleasantly masculine ad campaign that highlights the type of heritage craftsmanship that lies at the heart of many classic luxury brands. The film and accompanying photographs are well suited to a customer who is used to having the very best, and is comfortable in their own skin. Flashiness is not necessary, but a touch of pomp and circumstance might be appropriate…and this ad campaign for Berluti strikes the perfect balance of both.