Berluti The Illusion Patina Holiday 2019 Ad Campaign

Berluti

'The Illusion Patina' Holiday 2019 Ad Campaign


As the holiday gifting season rolls around, some may find themselves asking: what do you get for the man who has it all? Berluti provides the answer with their new ad campaign, showing an artisan creating customized pieces using a traditional stencil technique, to craft perceived texture and the illusion of patination. The result is a hand-made alligator pattern for shoes, suitcases, belts and other leather goods; monogramed initials are available utilizing this exclusive technique as well.

Berluti is not an ostentatious marketer, and their restrained approach pays off with a tailored, pleasantly masculine ad campaign that highlights the type of heritage craftsmanship that lies at the heart of many classic luxury brands. The film and accompanying photographs are well suited to a customer who is used to having the very best, and is comfortable in their own skin. Flashiness is not necessary, but a touch of pomp and circumstance might be appropriate…and this ad campaign for Berluti strikes the perfect balance of both.

Berluti The Illusion Patina Holiday 2019 Ad Campaign
Berluti The Illusion Patina Holiday 2019 Ad Campaign