BFC Announces TikTok As Principal Partner for The Fashion Awards 2021
The British Fashion Council Will Partner With TikTok For Their Annual Fashion Awards
The British Fashion Council (BFC) is welcoming TikTok, the leading destination for short-form mobile video, as the Principal Partner of The Fashion Awards 2021. The BFC and TikTok will work together to evolve The Fashion Awards as a global entertainment platform, celebrating fashion’s role at the intersection of culture.
To deliver this new proposition, the event’s format will change to include awards, performances and will highlight unique cultural moments from the past year. The 2021 accolades include fifteen Leaders of Change; the designers, brands, creatives, and individuals who created positive change within the fashion industry this past year under three categories: Environment, People and Creativity. The eagerly-anticipated Designer of the Year Award and the BFC Foundation Award will both have five nominees each and a winner, revealed on the night. Other awards include the Outstanding Achievement Award and the Isabella Blow Award for Fashion Creator.
The Fashion Awards presented by TikTok will provide global streaming and platform amplification and bespoke content creation as well as deeper cultural connectivity, telling this year’s stories that highlight the collaboration between fashion, music, film, art and technology. The iconic Fashion Awards Red Carpet will be a focal point, with TikTok bringing the experience and excitement to a global audience via a LIVE broadcast, which will utilise the unique TikTok tools and features to drive real-time engagement, offering the TikTok community and beyond, the opportunity to experience The Fashion Awards Red Carpet like never before.
The Fashion Awards Red Carpet livestream will be broadcasted on the newly launched Fashion Awards TikTok account.
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