Bold Moves | DeLuca Joins HL Group, Oosting takes on Sonia Rykiel, Virginia Smith Promoted at Vogue

Bold Moves | DeLuca Joins HL Group, Oosting takes on Sonia Rykiel, Virginia Smith Promoted at Vogue


BRANDS & Retailers

Perry Oosting
Perry Oosting

Perry Oosting Named Sonia Rykiel CEO
Sonia Rykiel has tapped Perry Oosting to serve as the label’s new Chief Executive Officer. In addition to his new role at Sonia Rykiel, Oosting will keep his current position at Robert Clergerie, also serving as its CEO. Both brand are owned by First Heritage Brands.  Before joining Sonia Rykiel this year and Robert Clergerie last year, Oosting was CEO of camera company Hasselblad. Prior to that, he was CEO of luxury mobile phone company Vertu. Before that Oosting served 24 years in leadership positions at Prada, Gucci, and Bulgari.

Brian Hoke, previously Group VP and DMM of Men’s Sportswear, Active and Seasonal at Macy’s, is now Sr. VP and Chief Merchant Lord & Taylor.

Benedetto Conversano
Benedetto Conversano

Benedetto Conversano Appointed Avon’s SVP, Chief Digital and Information Technology Officer
Filling their nearly created role of Chief Digital and Information Technology Officer, Benedetto Conversano will be joining Avon. Conversano joins from Portuguese retail corporation Jeronimo Martins, where he served as Chief Global Information Officer. Prior to that he was with IKEA for 5 years, most recently serving as their IT Strategy Implementation Leader. This move, effective September 3rd, will also make Conversano SVP of Avon.

Amy Greene Joins Avon as VP of Investor Relations
Avon has tapped Amy Greene as their new VP of Investor Relations. Greene joins from Laila Strategic Consulting where she served as Chief Strategy Officer. Prior to that, she was VP of Investor Relations at GNC Holdings. Before that, Greene was with Herbalife for 7 years, most recently serving as their SVP of Global Engagement.

Paolo Torello-Viera
Paolo Torello-Viera

Lanificio Fratelli Cerruti Appoints Paolo Torello-Viera as CEO
Italian Textile Company Lanificio Fratelli Cerruti has tapped Paolo Torello-Viera as their new Chief Executive Officer. Previously, Torello-Viera was CEO of the Americas at Pal Zileri. Torello-Viera is succeeding Nico Cerruti, who will now serve as the company’s President.

Geralyn Breig Named to Hanesbrands Board of Directors
Geralyn Breig, the current Founder and CEO of online marketplace AnytownUSA, is joining the Board of Directors at Hanesbrands. Before starting AnytownUSA in 2016, Breig served as President of Clarks, Americas. Prior to that she was President of Avon North America and before that she was President of Godiva Chocolatier International. Breig also has experience on the Board of Directors for and Welch’s.

Tracy Taylor
Tracy Taylor

Tracy Taylor, previously Sr. Style Editor at Porter, has been promoted to U.S. Digital Style Director.

Melissa Kramer, previously PR Coordinator at Hugo Boss, has been named PR and Communications Coordinator for Zara USA,Zara Home, Massimo Dutti, and Bershka.

Celeste Adamson, Senior International PR Manager at has left the firm.


Virginia Smith
Virginia Smith

Virginia Smith Promoted at American Vogue to Fashion Director
Virginia Smith has been promoted to the position of Fashion Director at American Vogue. Previously, Smith served as Fashion and Accessories Market Director. Before joining Vogue in 2002, Smith was VP of Public Relations at Calvin Klein.

Roxanne Behr
Roxanne Behr

GQ Hires Roxanne Behr as Visuals Director
Roxanne Behr has been tapped by GQ as their new Visuals Director. Behr joins from New York Magazine where she most recently worked with publications The Cut and Vulture overseeing special projects. Prior to that, also at New York Magazine, she served at Senior Photo Editor.

Kellie Hush
Kellie Hush

Kellie Hush Departs Harper’s Bazaar Australia as Editor-in-Chief
Editor-in-Chief of Harper’s Bazaar Australia Kellie Hush is stepping down from her position. Hush is said to be departing the publication after 6 years in order to launch her own venture. The magazine’s September issue will be Hush’s last as Editor. Eugenie Kelly, Deputy Editor and Beauty and Features Editor at Harper’s Bazaar Australia, will be succeeding Hush at the end of this month.

Katherine Stoeffel, previously Sr. Editor at 23 Stories, is now Features Editor at

Sarah Ball, previously Editorial Director of GQ, is now Digital Director at WSJ Magazine.

Joanna Rothkopf
Joanna Rothkopf

Joanna Rothkopf, previously Sr. Editor at Jezebel, is now Deputy Editor at

Indya Brown, Fashion Market Assistant at The Cuthas been promoted to Fashion Partnerships Editor at the firm.

Feng Chuxuan, currently Founder and CEO of Huasheng Media Group, is now also Editor-in-Chief of T Magazine’s Chinese Edition.

Dan Chui, previously Editor in Chief of T Magazine’s Chinese Edition, is now Co-editor of the publication.

Huang Jun is now Co-Editorial Director of Wallpaper’s Chinese Edition.

Deng Huan is now Co-Editorial Director of Wallpaper’s Chinese Edition.

Guo Jialu is now Deputy Editor of Wallpaper’s Chinese Edition.

Zhang Fuhua is now Publisher of WSJ Magazine’s Chinese Edition.

PUBLIC Relations

Steven DeLuca
Steven DeLuca

Steven DeLuca Joins HL Group as President, CMO
HL Group has tapped Steven DeLuca as President and Chief Marketing Officer. Previously, DeLuca was SVP and Publishing Director of Departures, Departures Home + Design, and Centurion magazine. In his new role with HL Group, DeLuca will be tasked with overseeing the New York-based firm’s growth and the firm’s positioning.

Cristina Bolivar, previously Account Manager at Karla Otto, is now Fashion Account Director at HL Group.

Annie Naslund, Head of Beauty at HL Group, has left the firm.

Blair Dawson, Account Executive at Think, has been promoted to Sr. Account Executive.

Francine Weiss, Sr. Account Executive at Rubenstein Public Relations, has been named Account Manager at the firm.

Ashley Park, Director of Public Relations + Brand Communicationsat Brit + Co has left the firm.


Linda Gaunt Communications announces it representation of Habitual.

SHO + CO announces it representation of Mulberry for VIP services.

Purple PR announces it representation of Chloe Gosselin and Wone.

Maguire Steele announces it representation of Reyn Spooner.

Think announces it representation of Missoma.


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