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As Bottega Veneta looks to explode their marketshare to rival fellow Kering owned label Gucci, the house has gotten rather explosive this season in their latest Fall 2018 ad campaign by Fabien Baron.

The campaign, entitled “Intuition,” comes complete with three short films (“Blackout,” “Doubles,” and “Attrazione”) starring British model Fran Summers, German model Tim Schuhmacher, and Korean model Sora Choi. Directed by Baron, with cinematography by Phillipe Le Sourd, the plot thickens in the short thriller as the the characters form a chemistry amongst one another in what looks like a possible love triangle.

The campaign is all about the fusion of sci-fi, modernity, and passion. Laser lighting and oversized digital screens imply the events take place in some industrial future that somehow still has payphone booths for covert rendezvous calls. Meanwhile, oversized explosions provide the action while neon outlined doorways act as visual gateways.

Overall, the campaign reads as a thriller, and while we can’t be certain of what exactly is going down, we know one thing is for sure—it is beautiful, and provocative, and succeeds in drawing you in.

An explosion of attention, the dream of any luxury house.

Agency | Baron & Baron
Creative Director | Fabien Baron
Director | Fabien Baron
Cinematographer | Phillipe Le Sourd
Talent | Fran Summers, Tim Schumacher, & Sora Choi
Set Designer | Stefan Beckman