Bottega Veneta Launches Daily Inspiration and Virtual Distraction
A theatre of joyous distraction. Creativity and collaboration. Every day.
At this time of uncertainty, fear and isolation, Bottega Veneta launches a new multi-platform concept to share strength, positivity and creativity across the globe.
Bottega Residency lends a space each week, to its collaborators, muses and talents to celebrate the creative minds and works that have influenced their lives and touches their souls – from writers and musicians, to film directors and performers.
Over the course of each weekend, Bottega Residency comes alive with live music performed by collaborating artists, cooking and recipes from rising-star chefs, and a Sunday movie night in collaboration with a film industry partner, mirroring an average weekend to provide a sense of familiar normality. The journey of consistent collaboration aims to provide inspiration, activity, and comfort to our audience at a time of loneliness.
A new approach to luxury, Bottega Residency presents joyous escapism, embodying the true meaning of Bottega, translated from Italian, “workshop” — a laboratory of creativity.
Accessible across Instagram, Youtube, Weibo, Line, Kakao, Spotify, Apple Music, as well as unique mini-site on www.bottegaveneta.com, Bottega Residency will continue to live on within the brand’s overarching strategy.
Creativity and strength lie at the heart of Bottega Veneta. In this highly distressing time, we feel a responsibility to celebrate those values and ignite a sense of joy and hope in our community and beyond.