For his latest campaign, Brandon Maxwell continues to champion and showcase his ‘
The endearing digital
I’ve said it many times, but it’s worth mentioning again — no designer does this job alone. There is no better representative for the Brandon Maxwell brand, than the people who are helping to build it. Those featured in this campaign have devoted their careers and lended their talents to creating and making dreams come true.
– Brandon Maxwell
The campaign is tremendously endearing and speaks to the genuine values of the designer and his understanding that it takes a team and he recognizes each and every one. The campaign is well concepted albeit choppy in its execution as an art director would have tied it together and elevated it while maintaining the core roots
The strengths of the piece lie in the stories of those who day-in-and-out partner with Maxwell to bring his vision to life. The human element is warm and you get a sense of how Maxwell governs through vision as well as listening. Of credit is how wonderful the team looks and the ease in which they speak in front of the camera. While perhaps not the intent, it showcases how well the collection looks on those who don’t traverse the runway but rather the real way, sporting Brandon Maxwell to special events in their lives.
Years ago, when The Impressionist mounted 40 runways shows under his own brand, the press would often ask “What’s more important, product or process?” Maxwell already knows the answer, neither

Brandon Maxwell Creative Director | Brandon Maxwell
Art Director | Mark Rolli
Photographer | Brandon Maxwell
Directors | Brandon Maxwell & Jessy Price
Director of Photography | Erynn Patrick
Models | Riley Montana, Jennifer Miller, Lauren Pistoia, Linnea Seibel, Sharon La Ruffa, Brittany Ifemembi, Olivia Lehmann, Pierson Rogers, Liza Rogers, Carol
Stylist | Sandra Amador
Hair | Hos Hounkpatin
Makeup | William Scott
Manicurist | Maki Sakamoto
Casting Director | Brandon Maxwell
Set Designer | Marla Weinhoff
Music | So Thankful by Joey Youngman, Bobby D’Ambrosio
Producer | Lauren Pistoia
Editor | Drew Taylor