The city of love, the city of light, the city of eternal. All phrases used to describe the prominence of Rome, Italy. A global hub of fashion, media, and culture, it’s the quintessential backdrop for Buccellati’s latest campaign.
The luxury jewelry brand, founded in 1919 in Milan, Italy, launched a series of stunning photographs alongside an enchanting short film, both lensed by British photographer Josh Olins. The campaign features Italian journalist Beatrice Borromeo, who is a member of aristocratic Italian families the Marzotto’s and Borromeo’s and is also married to Pierre Casiraghi, eldest son of Princess Carolina of Monaco.
The beautiful shots of the glamorous city would instill travel fever in anybody, rounding out the beauty of the jewelry itself. Having lived in Rome herself, Borromeo is the perfect talent to portray these new designs in the old city. Both the film and the stills are shot in iconic settings, including Piazza di Spagna, Campo de’ Fiori and Piazza di Pietra. Representing everyday life and the wearability of each piece, this is contrasted with luscious backdrops of rooms in a Roman villa, to complement an evening gown with extreme elegance.
Presenting both daytime and evening wear components of the brand’s recent releases, the campaign is doing a successful job at utilizing all that Rome has to offer, while building on Borromeo’s sophistication and ease in a city that is close to her heart.