Burberry Pre-Fall 2018 Ad Campaign

Burberry | Pre-Fall 2018 Ad Campaign

Burberry released the third portfolio of images from its collaboration with model Adwoa Aboah and photographer Juergen Teller. Previously, Adwoa was shot in London, where she was born, and in New York, where she currently lives. The latest images, shot at Aboah’s family home in Ghana, celebrate the model’s West African heritage. Together, the 3-part series tells the story of Aboah’s globetrotting journey as a fixture of the fashion world.

This time around, Aboah art-directed the shoot herself, casting friend and British model Sonny Hall to feature alongside her in the collaboration’s emotionally charged conclusion.

“I tried very hard not to be too emotional about this trip but it’s so special for everyone to see where the story started. To be in Ghana means coming home. I’ve been able to bring close friends of mine here, and my grandma and my family have had a taste of what the other part of my life is like.” – Adwoa Aboah

The images introduce Burberry’s Pre-Fall ’18 collection, replete with layered silhouettes, vibrant prints, and knitwear. Consistent with the last two shoots, the images are candid and friendly, showing Aboah and her Ghanian relatives in casual scenarios. “With this chapter in the series I want the world to know that there are two families, both that mean the world to me – two sides to my story,” Aboah said. “So that’s what this is –
a message of love and pride to my family and the people of Ghana.”

Photographer | Juergen Teller
Models | Adwoa Aboah, Gladys Aboah, Mary Asare, Ernestina Aboah, Kensemaa Aboah
Location | London, New York, Ghana