The Kardashian-Jennet family is back in full force again for the Fall 2018 season of Calvin Klein Jeans and Calvin Klein Underwear campaign. The campaign checks all the boxes of social media currency coupled with public relations gems all reminding us that the power of influence today in the hands of a new breed of media mavens.
Between Kourtney, Kim, Khloé, Kendall and Kylie, the reach of this campaign within their own networks dwarfs the reach of many media outlets and gives credit to the smart thinking of Calvin Klein Chief Creative Officer Raf Simons and crew.
Coming back for a second season had sophomore its share of pros and cons. “I think we’re all a little more comfortable.” explains Khloé Kardashian. “The history of Calvin Klein as a brand and being able to be a part of that brand is really cool but intimidating. And now what is different is that I’m eight months pregnant shooting in underwear. So that’s intimidating as well.”
Intimidation aside the crew was in good hands of photographer Willy Vanderperre, who lensed them last season, as well as Creative Direction Doug Lloyd of Lloyd & Co. The black and white images are perfect instragam fodder as well as the fact that Khloé Kardashian unveiled herself while pregnant.
“I don’t know why people are so drawn to us,” shared Khloé. “I like to think they can sense our authenticity with one another. And no matter what we’re going through we’ve always been really vulnerable and open to sharing that, and I think that’s relatable to somebody on some level.”
Calvin Klein Chief Creative Officer | Raf Simons
Agency | Lloyd & Co
Creative Director | Doug Lloyd
Photographer | Willy Vanderperre
Videographer | Shane Sigler
Talent | Khloé Kardashian, Kim Kardashian West, Kourtney Kardashian, Kylie Jenner & Kendall Jenner
Location | Thousand Oaks, California