Review of Cartier ‘Love Is All’ Holiday 2021 Ad Campaign by Creative Director Antoine Bonodot of Agency Publicis Luxe with Director and Photographer Charlotte Wales and Creative Movement Director Stephen Galloway with model Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Lily Collins, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang, and Maisie Williams
Cartier presents LOVE IS ALL, an unparalleled choral film, an ode to love. It represents the vision of a Maison that celebrates universal and timeless love and aims to share it in a spirit of delight and generosity.
Filmed between Paris, Los Angeles and Shanghai, LOVE IS ALL is a testament to family in all its forms. It brings together a number of Friends of the Maison for the first time with an extraordinary cast that includes Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Lily Collins, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang and Maisie Williams.
These 12 singular personalities build on each other’s creativity and energy through this joyous melody, showing how important cultural and artistic diversity is to the vitality of a Maison such as Cartier.
“It’s a part of the Cartier philosophy to believe that we are stronger and more authentic together, and that’s why we have gathered this inspiring community of artists who embrace life with a sense of celebration. Together, they seem to defy gravity through Cartier’s red box, which they have filled with a sense of joy.” – Arnaud Carrez, Senior Vice President, Chief Marketing Officer.
Creative by Antoine Bonodot of Agency and directed by the British director and fashion photographer Charlotte Wales, known for her fresh, considered and light-hearted approach, this film reflects what is important to Cartier: the belief that each person’s singularity is enriched by others’, and that these connections reinforce our talents. Stephen Galloway served as Creative Movement Director lending his direction to help serve up all the right moves.
It is an unreserved statement of appreciation for the arts and for culture from a Maison that knows we must think outside the box, push boundaries and overcome barriers, and anything else that holds back our lives or our desire to free our hearts.
LOVE IS ALL is also a significant song choice, a pop melody composed in the 70s by Roger Glover and Ronnie James Dio. “Everybody’s got to live together”. Cartier’s film shares the universal message behind these warm and joyful lyrics as we celebrate the festive season, the most important time for coming together and celebrating family.
Director/Photographer | Charlotte Wales (Colors) Creative Movement Director | Stephen Galloway Post-production Film | Mathematics Post-production music | Thomas Anduze Business Affairs music | Barthélémy Ponsot (Prodigious) Post-Production Digital Assets | Prodigious Print | Maud Rémy-Lonvis
CARTIER INTERNATIONAL Sr Vice President Chief Marketing Officer | Arnaud Carrez International Creative Communications Director | Emmanuelle Guillon Creative Profuct Content Director | Marco Terroni Creative Corporate Content Director | Elodie Hubsch-Thiele Creative Content Group Manager | Hélène Duval Creative Content Senior Project Manager | Anissa Bouaziz
AGENCY | PUBLICIS LUXE Creation | Antoine Bonodot Creation Film & Digital | François Pelce, Camille Beaujard, Benoit Chanson, Melissa Masson Creation Print | Jeremy Givord, Valentin Fillet Creation CRM and E-commerce | Jean Baratto, Pauline Etourneau Commercial | Amandine Ribeiro, Yasmina Bourbih, Adeline Pellet, Marine Michoud, Laurence Lévy, Natalia Dobiecka Anne-Charlotte Delaisement TV Production | Christine Bouffort Art Buying | Emma Boutami
WHERE FASHION GETS CREATIVE
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