The latest campaign from Carven is a lovely summer reverie.
The French label recruited photographer Maxime La to capture model Kim Noorda in their Spring Summer 2020 collection. The resulting set of images is a thoughtful celebration of the quiet moments of summer. La captures Noorda on seaside hills that roll gently down to the beach, her hair tossed by wind, her eyes on the glimmering waves. La uses high contrast to emphasize the warmth of the sun, and focuses on the way light and shadow play across the summer dresses.
A short film emphasizes the feeling of calm summer bliss. Slow, thoughtful shots and an ambient soundtrack work to underscore its restive emotional palette.
The campaign is perfectly tuned in to its own intention. Just like the ideal summer dress, it is simple but beautiful, and perfect for summer.
Photographer | Maxime La Model | Kim Noorda Stylist | Julien Schmitt Hair | Chiao Chenet Makeup | Vanessa Bellini Production | White Dot