Celine Opens Store on New Bond Street in London

Celine Opens Store on New Bond Street in London

Decor Includes Flemish Masterpiece and Commissioned Works by Contemporary Artists

Celine has opened a store in London on New Bond Street, showcasing the brand’s latest interior concepts; functioning both as a fashion boutique and a showcase for contemporary art, the new store reflects the ambiance of the surrounding neighborhood, which is filled with luxury stores and galleries.

The London store houses contemporary sculptures, as well as a 17th-century Flemish painting that depicts a young aristocrat with a head full of curly hair and a suit of armour.

All of the artworks were selected by Celine’s Creative Director Hedi Slimane, and the store features the work of eight artists as part of the ‘Celine Art Project’, through which the brand commissions and acquires art pieces for its stores in emulation of the artistic salons of antiquity. The Celine Art Project has accumulated more than 50 masterpieces installed in its stores throughout the world, with an emphasis on minimalist and brutalist works.

Leilah Babirye, renowned Brooklyn-based artist who was born in Uganda, was commissioned to create, “Najunga From the Kuchu Ngaali (Crested Crane) Clan.”

Other commissions include two works by Russian-born, London-based artist Nika Neelova’s, which are childlike cloud sketches on the ground floor entitled ‘Lemniscate XI’ and ‘Lemniscate XIV’.

The art compliments the store’s architectural interior elements of stone, natural wood, and metal. Some floors were created using French Grand Antique marble, while other floors and fittings are made from concrete, reclaimed oak, polished stainless steel, gold mirror and glass.

The space is 5,016 square feet in total, with the ground floor dedicated to womenswear with modernist furniture and designs by Jean Touret and Verner Panton.

There are also rooms featuring Celine’s Haute Parfumerie and the Maison Celine line of small leather goods and gifts. The men’s space has a concrete floor and a huge wooden screen leading to a library, where the Flemish oil painting “Portrait of Maximilien de Béthune Duc de Sully,” hangs in one of the dressing rooms.